Industry 4.0 – Just the Beginning

Industry 4.0 – Just the Beginning

Few of us, in our daily lives as consumers, give a thought to how things are made, these days. I’m talking about how manufacturing works. So what, you may ask? In my work, creating web content and podcasts for companies in the technology space, I have absorbed a few...
B2B Podcasting

B2B Podcasting

The podcast has proven to be an effective marketing communications tool. What makes podcasts so powerful is one characteristic: mobility. Podcasts are as mobile as smartphones and it is, in fact, the smartphone that has propelled podcasting to its current height of...
The Power of Podcasting

The Power of Podcasting

Podcasting is a powerful and efficient means of elevating a company to that of a thought leader. Podcasts also allow a company to solidify brand awareness and simply maintain a close and personal link with customers and/or clients. This episode discusses the power of...
How Content Marketing Propels Success

How Content Marketing Propels Success

Rapid change is something we accept in the technology industry. Innovative new products reach market every week, changing how we lead our daily lives. Getting the message of those new technologies out to the community is the role of the marketing teams in tech firms....